Tips, guides, and insights on app store screenshot design, ASO, and mobile app marketing.
Generative AI apps doubled downloads and tripled revenue in 2025, intensifying competition on the App Store and Google Play. Here's what the data says about screenshot strategy for the new attention economy.
Mobile games face the toughest screenshot conversion environment yet — downloads fell 12% in H1 2026 while ad spend climbed 8%. Here's how top-grossing games design screenshots that still drive installs, backed by data from Sensor Tower, Apple, and a 2,500-gamer survey.
Your first 1-3 App Store screenshots appear in search results and drive the majority of download decisions. Here's how to design onboarding and feature-highlight screenshots backed by real conversion data from Apple, Google Play, and ASO research.
Apple commands 55.69% of the global tablet market and iPad screenshots are mandatory if your app runs on iPad — yet most developers reuse iPhone screenshots and leave tablet conversion on the table. Here's what the data says about designing iPad App Store screenshots that convert.
Google Play's custom store listings and experiments let you target up to 50 audience segments with tailored screenshots. Here's what the data says about designing Play Store visuals that convert.
The text on your App Store screenshots can be the difference between a download and a scroll-past. Here's what Apple's own data, WWDC26 creative updates, and ASO research reveal about writing headlines that convert.
Roughly 1.3 billion people live with significant disability, yet most app store screenshots ignore color contrast, legibility, and inclusive design. Here's the data on what accessibility-aware screenshots can do for conversion—and how to build them.
Apple allows up to 10 screenshots per product page, but the data shows most users never scroll past the third. Here's what the numbers say about the optimal screenshot count for conversions.
Most apps update their store screenshots less than twice a year — yet Apple's own data shows refreshed visual assets can lift conversion rates by 3–8%. Here's a data-driven framework for knowing exactly when and how to refresh your app store screenshots.