Your app store screenshots are the first thing potential users see — and they see them at very specific dimensions. Get those dimensions wrong, and your carefully designed visuals get cropped, stretched, or rejected entirely. Get them right, and you unlock one of the highest-impact levers in app store optimization.
According to StoreMaven's research, users spend an average of just 3–6 seconds deciding whether to download an app, and screenshots influence that decision more than any other store listing element — accounting for roughly 30% of the visual real estate on an App Store product page. SplitMetrics has reported that A/B testing screenshots can yield up to 28% more conversions for some categories.
This guide covers every screenshot size you need for both Apple's App Store and Google Play in 2026 — pulled directly from Apple's latest developer specifications — plus data-driven advice on how to use each size set effectively.
By the Numbers: Why Screenshot Size Matters
Before we dive into pixel dimensions, here's why this detail deserves your attention:
- 3–6 seconds: Average time a user spends on an app product page before deciding to download (StoreMaven)
- 30%+ of visual real estate: Screenshots dominate what users see first on both stores
- Up to 28% conversion lift: Reported by SplitMetrics from A/B testing optimized screenshots
- Up to 10 screenshots per locale: Apple allows — and top-performing apps use 8–10 (Gummicube analysis)
- 8 required size sets minimum for iPhone alone in 2026 (up from 4 in 2020)
- ~2 billion apps: Available across Apple's App Store and Google Play combined, making differentiation through visuals critical (Statista, 2025)
Apple App Store Screenshot Sizes (2026)
Apple's screenshot specifications, updated for the iPhone 17 lineup, now require more device-specific size sets than ever. You must upload at least one screenshot in .jpeg, .jpg, or .png format. Here's every size set organized by device family.
iPhone Screenshot Sizes
Apple's iPhone lineup now spans 7 display size categories, up from just a few years ago. Each size set has specific pixel dimensions for portrait and landscape orientations.
6.9" Display (Super Retina XDR — Largest iPhones)
| Devices | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone Air | 1260 × 2736 | 2736 × 1260 |
| iPhone 17 Pro Max | 1290 × 2796 | 2796 × 1290 |
| iPhone 16 Pro Max | 1290 × 2796 | 2796 × 1290 |
| iPhone 16 Plus | 1320 × 2868 | 2868 × 1320 |
| iPhone 15 Pro Max | 1290 × 2796 | 2796 × 1290 |
| iPhone 15 Plus | 1290 × 2796 | 2796 × 1290 |
| iPhone 14 Pro Max | 1284 × 2778 | 2778 × 1284 |
Requirement: Required if your app runs on iPhone. If you skip specific sizes for the 6.5" display category, Apple will scale your 6.9" screenshots down.
6.5" Display (Large-Screen iPhones)
| Devices | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone 14 Plus | 1284 × 2778 | 2778 × 1284 |
| iPhone 13 Pro Max | 1284 × 2778 | 2778 × 1284 |
| iPhone 12 Pro Max | 1284 × 2778 | 2778 × 1284 |
| iPhone 11 Pro Max | 1242 × 2688 | 2688 × 1242 |
| iPhone 11 | 1242 × 2688 | 2688 × 1242 |
| iPhone XS Max | 1242 × 2688 | 2688 × 1242 |
| iPhone XR | 1242 × 2688 | 2688 × 1242 |
Requirement: Required if app runs on iPhone and screenshots for the 6.9" display aren't provided. If not supplied, Apple scales from the 6.9" set.
6.3" Display (Pro-Size iPhones)
| Devices | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone 17 Pro | 1179 × 2556 | 2556 × 1179 |
| iPhone 17 | 1206 × 2622 | 2622 × 1206 |
| iPhone 16 Pro | 1206 × 2622 | 2622 × 1206 |
| iPhone 16 | 1179 × 2556 | 2556 × 1179 |
| iPhone 15 Pro | 1179 × 2556 | 2556 × 1179 |
| iPhone 15 | 1179 × 2556 | 2556 × 1179 |
| iPhone 14 Pro | 1179 × 2556 | 2556 × 1179 |
Note: If not provided, Apple scales from the 6.5" display set.
6.1" Display (Standard iPhones)
| Devices | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone 17e | 1170 × 2532 | 2532 × 1170 |
| iPhone 16e | 1170 × 2532 | 2532 × 1170 |
| iPhone 14 | 1170 × 2532 | 2532 × 1170 |
| iPhone 13 Pro | 1170 × 2532 | 2532 × 1170 |
| iPhone 13 | 1170 × 2532 | 2532 × 1170 |
| iPhone 13 mini | 1125 × 2436 | 2436 × 1125 |
| iPhone 12 Pro | 1170 × 2532 | 2532 × 1170 |
| iPhone 12 | 1170 × 2532 | 2532 × 1170 |
| iPhone 12 mini | 1080 × 2340 | 2340 × 1080 |
| iPhone 11 Pro | 1125 × 2436 | 2436 × 1125 |
| iPhone XS | 1125 × 2436 | 2436 × 1125 |
| iPhone X | 1125 × 2436 | 2436 × 1125 |
Note: If not provided, Apple scales from the 6.5" display set.
5.5" Display (Legacy Large iPhones)
| Devices | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone 8 Plus | 1242 × 2208 | 2208 × 1242 |
| iPhone 7 Plus | 1242 × 2208 | 2208 × 1242 |
| iPhone 6S Plus | 1242 × 2208 | 2208 × 1242 |
| iPhone 6 Plus | 1242 × 2208 | 2208 × 1242 |
Note: If not provided, Apple scales from the 6.1" display set. This is the minimum "required" set — Apple will use scaled 6.1" screenshots if you don't upload 5.5" ones.
4.7" Display (Legacy Standard iPhones)
| Devices | Portrait (px) | Landscape (px) |
|---|---|---|
| iPhone SE (3rd/2nd gen) | 750 × 1334 | 1334 × 750 |
| iPhone 8 | 750 × 1334 | 1334 × 750 |
| iPhone 7 | 750 × 1334 | 1334 × 750 |
| iPhone 6S | 750 × 1334 | 1334 × 750 |
| iPhone 6 | 750 × 1334 | 1334 × 750 |
Note: If not provided, scaled from the 5.5" set.
4" and 3.5" Displays (Very Legacy)
These are almost entirely deprecated. The 4" set (iPhone 5 series, original SE) uses 640 × 1136 portrait, and the 3.5" set (iPhone 4 series) uses 640 × 960. If not provided, Apple scales from newer sets.
iPad Screenshot Sizes
The iPad has 4 active display size categories in 2026:
| Display Size | Devices | Portrait (px) | Landscape (px) |
|---|---|---|---|
| 13" (M5/M4 Pro, Air M4) | iPad Pro M5, M4; iPad Air M4, M3 | 2064 × 2752 | 2752 × 2064 |
| 13" (Older Pro) | iPad Pro 6th–2nd gen, Air M3/M2 | 2048 × 2732 | 2732 × 2048 |
| 11" (Pro/Air/mini) | iPad Pro M5/M4, Air M4/M3, iPad A16, iPad mini A17 Pro | 1488 × 2266 – 1668 × 2420 | 2266 × 1488 – 2420 × 1668 |
| 10.5" | iPad Pro, iPad Air 3rd gen, iPad 7th–9th gen | 1668 × 2224 | 2224 × 1668 |
Requirement: Required if your app runs on iPad.
The 11" size set actually contains 4 different pixel dimensions depending on the exact model (1488 × 2266, 1668 × 2420, 1668 × 2388, and 1640 × 2360). Apple will scale the 13" screenshots down if you don't provide 11" ones.
Mac, Apple TV, and Apple Vision Pro
| Platform | Screenshot Size | Notes |
|---|---|---|
| Mac | 1280 × 800, 1440 × 900, 2560 × 1600, or 2880 × 1800 | Must be 16:10 aspect ratio |
| Apple TV | 1920 × 1080 or 3840 × 2160 | 16:9 aspect ratio |
| Apple Vision Pro | 3840 × 2160 | Required for visionOS apps |
Apple Watch Screenshot Sizes
| Model | Size (px) |
|---|---|
| Ultra 3 | 422 × 514 |
| Ultra 2 / Ultra | 410 × 502 |
| Series 11 / Series 10 | 416 × 496 |
| Series 9 / 8 / 7 | 396 × 484 |
| Series 6 / 5 / 4 / SE 3 / SE | 368 × 448 |
| Series 3 | 312 × 390 |
Important: You must use the same screenshot size for Apple Watch consistently across all localizations for the app.
Google Play Screenshot Sizes (2026)
Google Play takes a different approach: rather than requiring screenshots for each device, it accepts a unified set of screenshots that the store then scales to fit different device layouts.
Phone and Tablet Requirements
| Requirement | Specification |
|---|---|
| Minimum | 320px on the short edge, 160px on the long edge |
| Maximum | 3840px on the long edge, 3840px on the short edge |
| Aspect ratio | 16:9 or 9:16 (portrait/landscape) |
| Format | JPEG or 24-bit PNG (no alpha) |
| Quantity | 2–8 screenshots per listing |
| Recommended | 1080 × 1920 (portrait) or 1920 × 1080 (landscape) |
Key Differences from the App Store
- One size fits all: Unlike Apple's 7+ iPhone size sets, Google asks for just one set of phone screenshots and optionally one tablet set.
- Minimum 2 screenshots: Google requires at least 2, compared to Apple's minimum of 1 (though Apple allows up to 10).
- No per-device uploads: Google dynamically scales and crops your screenshots across device types in the store.
- Tablet-specific set: You can optionally upload a separate screenshot set for 7-inch and 10-inch tablets.
The Scale-Down Problem: Why Getting Dimensions Right Matters
Here's the data-backed reason to care about pixel-perfect screenshots: Apple's automatic scaling degrades visual quality.
When you upload screenshots for a 6.9" display but skip the 6.5" set, Apple scales your images down. This matters because:
- Text readability suffers: Scaled-down screenshots make small captions and feature labels harder to read — and according to a Gummicube study, apps with readable text in screenshots see up to 25% higher tap-through rates.
- Compression artifacts compound: JPEG re-encoding of a scaled image introduces additional artifacts, particularly on gradient backgrounds.
- Detail loss in UI elements: Fine interface details, thin lines, and small icons become fuzzy when scaled rather than rendered at native resolution.
The fix is straightforward: create and upload screenshots at the correct native resolution for each required size set. Tools like ScreenCraft handle this by auto-generating all required size variants from a single design, maintaining crisp text and sharp UI elements at every dimension.
How Many Screenshot Size Sets Do You Actually Need?
Here's the reality for most developers in 2026:
Minimum Viable Screenshot Uploads
iPhone-only app: 2 size sets minimum
- 6.9" display (covers iPhone Air, 17 Pro Max, 16 Pro Max, 16 Plus, 15 Pro Max, 15 Plus, 14 Pro Max)
- 6.5" display (catches iPhone 14 Plus, 13 Pro Max, and older large-screen models)
Apple will automatically scale these two into the remaining iPhone display sizes.
Recommended Screenshot Uploads
Full iPhone coverage: 4–5 size sets
- 6.9" (newest large iPhones)
- 6.5" (older large iPhones)
- 6.3" (Pro-size iPhones including 17 Pro, 16 Pro)
- 6.1" (standard iPhones including 17e, 16e, 14)
- Optionally: 5.5" (for near-perfect legacy coverage)
iPad app: 2 size sets
- 13" display (M5/M4 Pro, Air)
- 11" display (covers smaller Pro, Air, mini, and standard iPad)
Apple Watch: 1–2 size sets (410 × 502 for Ultra, 396 × 484 for Series 7–9)
Total for a universal iOS app with iPhone, iPad, and Watch: Approximately 8–10 native screenshot designs, each rendered at multiple resolutions. That's potentially 60–100 individual image files if you fill all 10 slots per size set.
This is exactly where a dedicated screenshot tool becomes essential — designing 60+ images from scratch across different dimensions isn't scalable otherwise.
Data-Driven Screenshot Strategy: What Actually Converts
Having the right dimensions is table stakes. Here's what the data says about using those dimensions effectively:
1. Use All 10 Screenshot Slots
SplitMetrics' analysis of 10,000+ App Store pages found that apps using all 10 available screenshot slots had significantly longer user engagement times on their product pages. Users who scrolled through all screenshots were 2.3× more likely to install than those who only saw the first 3.
The first 3 screenshots appear without scrolling on most devices — make them count. But don't neglect slots 4–10; they serve as a persuasion sequence.
2. Lead With Your Strongest Feature
According to StoreMaven's eye-tracking research, the first screenshot receives 5× more attention than the last one. Structure your screenshot sequence as a decreasing priority funnel:
- Screenshot 1: Core value proposition — what is this app?
- Screenshots 2–3: Key differentiators — why this app over competitors?
- Screenshots 4–7: Feature deep-dives with social proof
- Screenshots 8–10: Testimonials, awards, or emotional appeals
3. Make Text Legible at Every Size
Since your screenshots will be displayed on screens ranging from an iPhone SE (4.7") to an iPhone Air (6.9"), text that looks fine on a 27" design monitor may be unreadable on a mobile device. The general rule: if the text isn't readable at 375px viewport width, it's too small.
Data.ai's research indicated that apps with clear, large-caption screenshots saw 18% higher conversion rates compared to those with small or no text overlays.
4. Optimize for Both Portrait and Landscape
For games and creative apps that support landscape mode, uploading both orientations can capture 15–20% more impressions, per AppTweak's analysis. The App Store shows landscape screenshots to users browsing landscape-native apps.
5. Localize — Even Your Dimensions
Apps localized into multiple markets should localize their screenshots too. Apple allows up to 35 locales per app, each with its own screenshot set. According to Sensor Tower's data, apps with fully localized screenshots see 2–3× higher download rates in non-English markets compared to those using English screenshots globally.
Common Screenshot Dimension Mistakes (And Their Cost)
Mistake 1: Uploading Only One Size Set
Impact: Screenshots appear blurry or misaligned on 30–50% of iPhone models. With iPhone's fragmented screen sizes, a single set covers at most one display category.
Fix: Upload at minimum the 6.9" and 6.5" iPhone size sets, plus the 13" iPad set if your app supports iPad.
Mistake 2: Incorrect Aspect Ratio
Impact: Apple will reject submissions that don't match one of their accepted aspect ratios. The most common rejection is uploading 16:9 content where 9:19.5 is expected.
Fix: Each iPhone display size has a specific aspect ratio. The 6.9" iPhones use roughly 1:2.17 (portrait), which is distinctly different from 16:9 (1:1.78). Always check the exact dimensions for your target size set.
Mistake 3: Status Bar Inconsistencies
Impact: Apple explicitly notes that for certain legacy display sizes (4", 3.5", 9.7" iPad), screenshots should be provided both with and without status bars — the pixel dimensions differ. Inconsistent status bars can cause visual glitches or rejection.
Fix: Use a tool that automatically handles status bar rendering for each device type, or be meticulous about checking which sizes include the status bar in their pixel counts.
Mistake 4: Forgetting Watch and Vision Pro
Impact: If you support watchOS or visionOS and don't provide the required screenshots, Apple will reject the binary entirely.
Fix: Always include at least one screenshot for each platform your app supports. Watch (410 × 502 for Ultra 2) and Vision Pro (3840 × 2160) are quick to produce but essential for approval.
Quick Reference: Essential Dimensions Cheat Sheet
For developers who just need the numbers fast:
| Platform | Device Set | Portrait (px) | Priority |
|---|---|---|---|
| iPhone | 6.9" (required) | 1290 × 2796 | 🔴 Must have |
| iPhone | 6.5" | 1284 × 2778 | 🔴 Must have |
| iPhone | 6.3" | 1206 × 2622 | 🟡 Recommended |
| iPhone | 6.1" | 1170 × 2532 | 🟡 Recommended |
| iPhone | 5.5" | 1242 × 2208 | 🟢 Nice to have |
| iPad | 13" (required) | 2048 × 2732 | 🔴 Must have (iPad apps) |
| iPad | 11" | 1668 × 2388 | 🟡 Recommended |
| Mac | Any 16:10 | 2880 × 1800 | 🔴 Must have (Mac apps) |
| Apple TV | 1080p/4K | 3840 × 2160 | 🔴 Must have (tvOS) |
| Vision Pro | — | 3840 × 2160 | 🔴 Must have (visionOS) |
| Watch | Ultra 2 | 410 × 502 | 🔴 Must have (watchOS) |
| Android | Phone | 1080 × 1920 | 🔴 Must have |
| Android | 7" Tablet | 1080 × 1920 | 🟡 Recommended |
| Android | 10" Tablet | 1080 × 1920 | 🟡 Recommended |
Screenshot Requirements at a Glance
| Requirement | Apple App Store | Google Play |
|---|---|---|
| Number of screenshots | 1–10 per size set | 2–8 per listing |
| File format | JPEG, JPG, PNG | JPEG, 24-bit PNG |
| Alpha/transparency | Not supported | Not supported |
| Max file size | 8 MB per image | 8 MB per image |
| Deep linking | Supported via App Clips | Not applicable |
| Per-locale customization | Yes (up to 35 locales) | Yes (per language listing) |
| Video previews | Up to 3 App Previews | 1 promotional video (YouTube link) |
Streamlining the Multi-Size Workflow
Creating screenshots at 10+ different resolutions for every update is tedious but non-negotiable if you want to maximize conversions. The most efficient approach in 2026 is to:
- Design once at the highest resolution (6.9" iPhone at 1320 × 2868 pixels)
- Use a tool that auto-scales to all required Apple and Google Play dimensions
- Maintain per-locale variants for text-heavy screenshots
- A/B test the first 3 screenshots before committing to all 10 slots
ScreenCraft's drag-and-drop editor generates all required App Store and Google Play screenshot sizes from a single canvas, supports 35+ locales, and uploads directly to App Store Connect and Google Play Console — eliminating the manual resize-and-export cycle entirely.
Final Checklist Before You Submit
- All required iPhone size sets uploaded (minimum: 6.9" and 6.5")
- iPad size sets uploaded if your app supports iPad (minimum: 13" display)
- Watch screenshots uploaded if your app supports watchOS
- No alpha/transparency in PNG files — Apple and Google will reject them
- File sizes under 8 MB each
- Portrait and landscape variants for landscape-capable apps
- Screenshots match the correct aspect ratio for each device set
- All 10 slots filled for each size set (leaving empty slots is a missed conversion opportunity)
- Localized screenshots created for your top markets
- First 3 screenshots are your strongest — they're visible without scrolling
Getting your screenshot dimensions right is foundational ASO work. With Apple's ever-expanding lineup (now spanning 7 iPhone display sizes plus iPad, Mac, Watch, and Vision Pro), the margin for error is shrinking — but so is the tolerance for blurry, misaligned visuals from users who decide in under 6 seconds whether your app is worth downloading.
Sources: Apple Developer Documentation — Screenshot Specifications (2026), Apple App Store Connect Help, Google Play Console Help, StoreMaven user behavior research, SplitMetrics A/B testing data, Gummicube ASO analysis, Sensor Tower market data, Data.ai app analytics research.